North of Boston annual tourism summit held in person

The North of Boston Convention and Visitors Bureau held its 15th Annual Tourism Summit, the first in-person event after the pandemic. 

The event was held in person on Friday, Jan. 27 at the Boston Marriott Peabody after holding it online for the past two years. 

Attendees included tourism champions from across the region and the state, representatives from the Massachusetts Office of Travel and Tourism, Discover New England, Brand USA, Essex County legislators and town officials, and hospitality businesses.

Topics covered included the North of Boston tourism economic impact update, evolving tourism media landscapes, recruitment and retention, international tourism, and a keynote address by Kim Knox Beckius, who is Yankee Magazine‘s travel and branded content editor and the author of seven books, including Backroads of New England and New England’s Historic Homes & Gardens.

State Senator Bruce Tarr addresses the audience at the North of Boston Convention & Visitors Bureau’s 15th Annual Tourism Summit.